Smart Business Solutions for Supermarkets: Example of Kroger Smart Shelf

The retail sector has begun to move towards digital. The use of the Internet of Things technology in this sector has brought many practicalities to human life. This technology is used to compensate for lost time, especially in supermarkets. Smart business solutions also benefit in retailing. Before moving on to the use of Internet of Things technology in the retail and supermarket area, it is useful to give brief information about the Internet of Things and smart business ideas.

What is Internet of Things Technology?

The Internet of Things technology has caused incredible changes in human life. These changes provide convenience, comfort, practicality and many more features to human life. So what is the Internet of Things technology? The transfer of information between objects and networks with the help of sensors and networks is called the Internet of Things technology. As technology evolves, the Internet of things technology also develops.

Internet of Things technology is used in many areas. The use of smart transportation, smart roads, smart lighting etc. within the scope of smart cities, the use of smart goods, smart locks, smart sockets in smart houses, and the existence of many smart solutions in the industry emerge through the technology of objects. The Internet of Things technology not only contributes to human life, but also contributes to environmental cleanliness and the development of cities.

Smart Business Solutions

Internet of Things technology provides very important solutions in business life. The Internet of Things technology is used in many areas of the business world. The devices based on the Internet technology of the objects used in the production stage enable production in a shorter time and with higher quality. This not only saves time but also leads to quality products. In addition, the problems created by the Internet technology of the objects used in production are minimized.

Because these devices act according to a certain rule and prevent mistakes made by people. This technology can also be used in marketing and advertising. Marketing is one of the most important parts of a company. It is the stage that enables the goods and services to reach the consumer. The faster and more effortless this is, the stronger the relationship between the customer and the seller.

The Internet technology of objects used in marketing offers innovations to optimize this relationship. Advertising is as important as marketing. Through advertisements, companies promote their products and services to consumers. The more technology-oriented and innovative this promotion is, the better.

It offers facilities in many areas outside the production, marketing and advertising departments. Great innovations have been made recently in the retail sector. If we look at the projects put forward, we can see that the use of the Internet of things in the retail sector will progress further.

Internet of Things Technology in the Supermarket

Many days of our lives do not go without a supermarket. Especially when you are out of work, you come across the time that everyone stops by and it becomes very crowded. This situation is like an ordeal. Iot supermarket will save many people from this ordeal. This digital conversion will provide many conveniences to customers. It will also allow vendors to outperform their competitors.

IoT Applications in Retail and Supermarket

Conveniences offered to customers in the retail sector will increase sales. In addition, technological innovations applied in this sector will reduce costs. Consumers will also benefit from innovative service. And they do their shopping easily, in a practical way.

Some of the IoT applications are described below in retail and supermarket:

Smart Shopping Trolleys

Shopping carts are combined with artificial intelligence technology. Amazon launched this system in 2018 with non-cash and cashless supermarkets. Then Caper introduced its smart market car. Thanks to this smart grocery cart, customers will be able to complete their shopping without going to the cash register. They know the features of the product added to the trolley thanks to the cameras and sensors of the market trolleys.

That’s enough to tell the smart car to make the payment. So you don’t have to worry about crowds or pay orders. Smart shopping carts will make shopping enjoyable and your time will be up to you.

Smart Shelf System: Kroger Smart Shelf

Thanks to smart shelves, there are projects related to the transfer of information about the product and its quantity on the shelf. This transfer of information takes place by means of weight sensors. There are times when you get angry when you can’t find the product you are looking for in the market. Thanks to the smart shelf system, this information will be transmitted to the relevant personnel when the final product is received. It will also renew the product. This will no longer be a problem.

Kroger, one of the largest supermarkets in America, has added a new dimension to the smart shelf system. With the help of sensors, it can give you product information, price information and show advertising. Smart shelves can exchange information with customers’ phones and provide information about the product they have already purchased. Or you can tell you where the products are in the shopping list you have prepared.

Robots in the Supermarket

In the supermarket, the robot is used for many jobs. For example, shelves are controlled, inventory counting, helping customers find what they are looking fo  The use of robots in the supermarket automates processes. Increases customer satisfaction and productivity. It also reduces costs. These are benefits to the retailer. The customer provides innovative shopping. It helps them get faster service. In the future, robots are expected to be implemented as an innovative iot solution in all supermarkets.

Benefits of IoT in the Supermarket

Market temperature is controlled by IoT sensors. For example, controls the setting of the temperature required for ice creams or meats. It can gather information from smart shelves and thus perform product-customer analysis. Which products are addressed to which customers can be researched. It can also get help with the layout of products from this technology.